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Strategic Communications
As a director of communications for national-level projects, I develop and implement communication strategies that reach audiences at the right time, in the right places - whether it’s a monthly newsletter, a timely press release, website content, or journal article.
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Behavior Change Communications
I design, implement, and evaluate behavior change and social marketing campaigns on topics ranging from HIV prevention to tobacco control and childhood immunization. Taking a research-based and collaborative approach, I co-design messages and imagery with intended audiences, to ensure that they resonate.
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Project Management
I am known for my excellent organizational and project management skills and ability to keep projects on track. I use tried-and-true PM methods to manage complex work plans, and leverage tools like Asana, Salesforce, and Slack to keep teams on the same page.
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Training and Technical Assistance
I design training curriculums and provide intensive, hands-on TA to public health professionals looking to improve their communication strategies and meet their goals. From 2019 to 2023, I led the Social Media Lab at the APHA Annual Meeting. Applying principles of adult learning theory, I’ve developed toolkits, job aids, and other resources to support public health clients in their communication efforts.
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Writing & Editing
I write everything from short blog posts and newsletters to press releases, technical reports, and policy briefs covering a wide range of health topics. I tailor content for different audiences and attention spans, whether it’s the general public, potential funders, or government agencies. I’m a big fan of the Oxford comma.
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Data Visualization
I translate complex quantitative and qualitative data into digestible, data-driven reports and infographics. With a mix of analytic and graphic design expertise, I create data visualizations that are easy to understand and clearly communicate the key takeaways. I am a student of Stephanie Evergreen’s Data Viz Academy.
Additional Skills
Accessibility & Section 508 compliance
Adobe Creative Suite (InDesign, Illustrator)
Advocacy communications
Business development & grant proposal writing
Canva
Content strategy
Digital content creation
Graphic design
Integrated communications campaign development
Newsletter management (Mailchimp, Stripo)
Project management tools (Asana, Trello, Salesforce, etc.)
Qualitative research methods
Social media & campaign evaluation
Social media strategy & management (Hootsuite, Sprout Social)
User Experience Design
Web content strategy, development & maintenance on WordPress, Drupal, Squarespace